What makes someone believe a product is worth $16 instead of $6?
This episode follows a fascinating real-world study by atypica.AI, an AI-powered research platform that doesn’t just analyze markets — it listens to the human emotion behind every purchase.
A natural skincare brand wanted to launch a body lotion across Brazil, Chile, and Argentina.
Same product, same ingredients, three completely different worlds.
Through hundreds of AI-assisted interviews and pricing experiments, Atypica uncovered something deeper than numbers:
💬 Women weren’t just buying lotion — they were buying trust.
🌿 They weren’t asking for “natural,” they were asking for proof.
💸 And what they valued most wasn’t the lowest price, but the feeling of safety in a bottle.
From São Paulo’s humid mornings to Santiago’s clinical skincare culture and Buenos Aires’ pharmacy aisles, Atypica mapped not just markets, but mindsets.
Using tools like the Van Westendorp Price Sensitivity Meter, the research revealed how cultural psychology, price perception, and emotional storytelling intertwine to define what “value” really means.
If you’ve ever wondered how global brands truly connect with people, how data can reveal emotion, and how AI can make empathy measurable, this story will change how you see market research forever.
🎧 Listen to the full episode to explore the complete insights — and see the full Atypica.AI report here:
👉 Click here to listen the podcast
👉 Click here to review the report
