What’s the Bottleneck in Traditional Market Research?
“What’s on the consumer’s mind?”
For decades, companies have spent over $140 billion annually chasing this question. This pursuit gave rise to industry giants like McKinsey, Ipsos, Qualtrics, and Medallia.
But 2025 marks a turning point.
On August 5, Gartner’s stock plunged 30% in a single day—its steepest fall since 1999.
McKinsey announced just 2% annual growth and cut 10% of staff in two years.
The message is clear: the traditional, labor-heavy model of market research has reached its limits.
This isn’t a temporary wobble. It’s a paradigm shift.
AI Rewrites the Paradigm of Market Research
AI doesn’t just accelerate data collection and analysis. It redefines research itself.
With AI, companies can:
Build digital twins of consumers
Run virtual focus groups 24/7
Generate always-on insights
That’s why we built Atypica.AI — an AI Research Agent Simulating Consumers.
Atypica.AI: Market Research Reimagined
Businesses now run on faster cycles:
Marketing operates DAILY
Product innovation iterates MONTHLY
Research can’t afford to move on an annual rhythm anymore.
In a world where every business is flooded with data, the winners won’t be the ones with more surveys, but the ones with smarter, real-time consumer perspectives.
With Atypica, AI-Powered market research becomes business infrastructure.
Atypica’s Value Proposition lies in:
Making research 100x cheaper, 100x faster, and 100x broader in user coverage.
Our Key features include:
AI-Native Research – Automated workflows at scale.
AI-Simulated Users – Multi-agent models of consumer behavior, values, and decisions.
Atypica's Three Key Features
1/ AI Research
From question to insights in minutes
With AI Research, it's like having a powerful AI research team: Atypica automatically builds personas, conducts interviews, and analyzes patterns to reveal the emotional and cognitive factors behind human choices.
Just input your business question by words or voice, you can get in-depth reports in <15 minutes (instead of weeks of surveying and spending over $20K fees on research).
👍 How Atypica's AI Research helps you:
✔️ Deeper understanding of what drives your consumers
✔️ Faster go-to-market without second-guessing your research
✔️ Confidence in every pitch, strategy, or creative direction
✔️ A clear edge over competitors relying on outdated methods
✔️ Achieve consumer insights at 1/100th the cost and 100x the speed
👍 Perfect for these scenarios：
Testing
Atypica connects you directly with your "consumers" to validate your ideas. Discover which topics and products they truly prefer.
For Business: Identify winning social media content / Evaluate new product ideas before you launch
For Individuals: Compare options A/B/C to make informed decisions on purchases, education, career paths, and more
E.g. Social media manager used Atypica to test content ideas
Planning
Tired of lengthy planning cycles? Atypica accelerates your strategy development. We connect you directly with your "focus group" to gather authentic feedback, turning qualitative insights into actionable, winning plans in days, not weeks.
For Business: Craft GTM strategies / Business plans / Marketing campaigns / Content calendars
For Individuals: Plan learning pathways / Study abroad strategies / Career roadmaps / Personal brand development
E.g. Digital marketing director used Atypica to craft 3-month plan
Insights
You can get insights about your consumers, competitors, industry trend in an easy way!
For Business: Explore new markets / Competitor analysis / Uncover emerging opportunities / Consumer analysis
For Individuals: Leverage personal strengths and unlock new opportunities
E.g. Marketing Manager used Atypica to conduct competitor analysis and market entry strategy
Creation
Stuck for new product ideas? Brainstorm and co-create with your users!
For Business & Individuals：Innovate new products / Design packaging concepts
Final reports contain AI-generated visuals — from insights to concept to demos, all in one place
💡 How it works：
Just ask your business question
Research Agents clarify your needs, plan the investigation, scan social platforms(TikTok, Instagram and X)
They synthesize social voices into generative Consumer Agents (AI Personas)
Research Agents then interview the Consumer Agents, uncovering In-depth Insights of behavior, value and preferences
Finally, Analytic Agents distill everything into clear, actionable market insights and reports!
2/ AI Persona
Your Consumer's Digital Twin 24/7
Human AI Persona (Proprietary) is a new secret weapon for instant consumer insights —— you can build your digital consumers based on real interview records. Moves beyond survey “answers” to model the subjective worlds of consumers.
👍 How Atypica's AI Persona helps you:
As Human AI Personas are built on your own interview records, their responses are more detailed, coherent and closely aligned with how your actual users think and decide.
With Human AI Persona, you gain:
✔️ Consumer insights at 1/100th the cost of traditional methods
✔️ Testing and Decisions that are 100x faster than waiting weeks for reports
✔️ Ongoing value from past interviews—your data keeps working for you
Instead of research being a one-off event, it becomes always-on infrastructure.
👍 Perfect for these scenarios：
Test and validate business ideas before committing resource
test product ideas, content ideas...
Compare several options quickly and confidently
Understand competitor perception through voice of consumers
Get marketing strategy input from your own digital focus group
→ Any other scenarios requiring instant consumer feedback!
💡 How it works：
Just import your interview records, Atypica automatically analyzes completeness, and generates interactive AI Personas for your research and analysis needs.
Upload your user interview records (PDFs)
Atypica analyzes, generates and scores your proprietary Human AI Persona in ~60 seconds
You can chat with your "digital consumers" 24/7 for instant feedback
You can use them in advanced researches and analysis
（Once you build your proprietary Human AI Persona, you can choose to interview them in AI Research）
3/ AI Interview
100x Faster, Smarter User Interview
AI-Powered Interview Research —— probably the most powerful AI-powered interview tool you’ve ever seen.
You can conduct professional interviews with real people and AI Personas, generate insights reports automatically with our intelligent interviewer.
👍 How Atypica's AI Interview helps you:
✔️ Massively scalable — Run dozens or even hundreds of interviews simultaneously, without scheduling conflicts or agency costs. Enabling users to conduct interviews at 1/100th the cost
✔️ Access to target consumers online — Select AI Personas as interview subjects when you can’t recruit the right respondents yourself
✔️ More objective questioning —the AI researcher avoids human biases and leading questions, ensuring responses are more authentic and reliable
✔️ Instant insights and reports — Go from raw interviews to actionable findings in minutes, not weeks
👍 Perfect for these scenarios:
When you want to conduct multiple user interviews simultaneously, but you find the time and cost are extremely high
When it's difficult to recruit qualified respondents to participate in user interviews
💡 How it works：
Define your research brief and interview objectives
Invite humans or select AI Personas for interviews
Our AI interviewer conducts professional conversations (including prepared questions and follow-up questions)
You can get detailed analysis and insights automatically
What Happens When Research Is 100x Cheaper, Faster, and Broader?
The impact is transformative:
Research shifts from episodic to always-on
Every business decision gains real-time consumer input
Pricing evolves from projects & billable hours → subscription-based infrastructure
That means the true competitive moat isn’t more data, but better hypotheses and sharper questions.
At Atypica, we’re building research for this new world. Always-on. AI-native. Consumer insights as reliable as water, electricity, and the cloud.
Activate your intelligent market research team right now:
atypica.ai