Since our launch, we’ve been deeply grateful for all the positive feedback from our users ❤️.
One feature that people keep talking about is our ability to scan social platforms for real conversations and generate AI Personas that simulate real consumers. By running in-depth “interviews” with these Personas, users have been able to uncover behavioral insights and decision-making patterns that go far beyond traditional data.
Many of you asked for more:
“Can we access these Personas anytime for quick questions?”
“I already have great interview transcripts—can I build my own AI Personas?”
We heard you. And today, we’re excited to introduce a brand-new capability: Proprietary Human AI Personas
👍 Here’s how it works:
→ Import your user interview records (PDFs)
→ Atypica analyzes, generates, and scores your proprietary Human AI Persona in about 60 seconds
→ Chat with your “digital consumers” 24/7 for instant feedback
→ Use them in advanced research and analysis whenever you need
👍 Perfect for those moments when…
→ Your big business idea can’t wait for consumer validation
→ You need feedback to pick between three packaging designs
→ Your boss asks: “Do users actually want this?” — and you need evidence, fast
Our interactive Proprietary Human AI Personas—built directly from real interview records—are always available to help you stress-test ideas, explore user perspectives, and make smarter decisions with confidence.
1. Build your Human AI Persona (Proprietary)
Ready to build your consumer digital twin?
Visit atypica.ai, start creating your proprietary consumer personas!
(Currently exclusive to Max-plan users—upgrade here for instant access)
Step1. Import interviews
Import your existing user interviews, focus group transcripts, or meeting notes (PDF). The content serves as the crucial foundation for generating your proprietary "Human AI Persona" and is visible only to yourself.
In about 60 seconds, the system analyzes, scores and generates incredibly detailed Human AI Persona across 7 major socio-psychological dimensions — from demographic, geographic infos to in-depth psychological drivers, needs & pain points.
Atypica.AI evaluates your Human AI Persona across 7 dimensions, then visualizes the completeness of each one through a clear radar chart.
Step2. Follow-up Interviews
It also intelligently identifies areas that need additional information and generates targeted questions based on analysis gaps.
You can share the interview link with your participant, invite him/her to answer questions to collect additional data. Your Personas will become richer, more nuanced, and closer to real consumers.
Step3. Chat with Human AI Personas
Once your Human AI Persona is ready, you've got an on-demand target consumer at your fingertips.
Need to validate preferences? Test a sudden inspiration?
Just ask your Human AI Persona like chatting with friends! You can get thoughtful, real-time responses✨
Step4. Research with Human AI Personas
What's more, you can use them in advanced research and analysis, applying them for marketing insights, user testings and behavioral analysis...
These Human AI Personas(Proprietary) respond just like your real users, with the same preferences and decision-making patterns. They can offer valuable, in-depth insights on your research topic.
2. Proprietary Human AI Persona: New Research Paradigm & Application Scenarios
We’ve reimagined how consumer insights are gathered:
😭 From costly live interviews at $100/hour
😊 To always-on Personas available at a fraction of the cost
😭 From waiting 6–8 weeks for a single research report
😊 To asking multidimensional questions instantly, anytime, on any topic
Human AI Personas introduce a lighter, faster, and more efficient way to run market research and user interviews.
They’re not perfect—but they give you on-demand consumer voices whenever you need them.
Like real interviews, you may not always be able to get a “surprise win”.
However, the core value lies in:
☑️ Transform old research into ongoing value
☑️ Get insights at 1/100th the cost of traditional interviews
☑️ More reliable than open-source language models, No more guessing work – make confident, consumer-backed decisions with 10x speed
☑️ Available anytime, anywhere and on any topic, you can test and validate your ideas on time to seize the first opportunity
🌟 Scenario 1: Testing Business Ideas
When you have several ideas but aren’t sure which ones consumers would actually prefer, running a full-scale study is often too time-consuming and resource-intensive. And it rarely solves the problem in the moment.
That’s where Human AI Persona becomes a better solution.
1/ New product direction screening
E.g. You’re on the R&D team of a flavored beverage company. After brainstorming 5 new flavors, you want to know which 2 are most likely to succeed with consumers. Instead of launching a costly test, simply ask Human AI Persona which ones are worth pursuing.
2/ Social media content testing
E.g. You’re managing TikTok content and need to decide which headline will get more clicks. Instead of guessing, ask Human AI Persona which version resonates most with users.
🌟 Scenario 2: Uncovering User Needs
When you want to explore specific user needs or understand how they view competitors, a single traditional interview often falls short. That’s when you can open a conversation with your Persona:
1/ Competitor Research
E.g. As a skincare brand manager, ask your Persona what they find frustrating about competing products and which unmet needs remain. Use these insights to refine and optimize your own offerings.
2/ Deep-Diving into User Needs
E.g. As a body wash brand manager, ask your Persona under what circumstances they would choose a body scrub or bath oil, and which product features best meet their needs.
🌟 Scenario 3: Uncovering Growth Opportunities
Beyond simply asking what users are interested in or what type of content resonates with them, you can also use Human AI Personas to explore upselling and cross-selling opportunities—finding new growth paths within your existing customer base.
Upsell Opportunity Discovery
E.g. As a luxury brand marketing manager, you want to raise the average order value of younger, entry-level consumers during a Valentine’s Day campaign. By presenting different product bundles to your Personas, you can test which combinations they’d be most willing to buy.
🌟 Scenario 4: Supporting Creative Planning
Human AI Personas don’t just help you choose between options — they can also support your strategy and creative planning.
You can ask them to generate ideas based on their understanding of products and their simulated personal experience, giving you fresh inspiration and helping you move from questions to action more quickly.
Marketing Planning Support
Take Atypica as an example: “If Atypica wants to run a marketing campaign, which channels should we prioritize, and what approaches should we use?”
For this exercise, we interviewed a Persona built from real interview transcripts. This Persona represented a marketing manager at a tech company with similar product promotion experience.
The results were striking: the channel recommended by the Human AI Persona turned out to be the same one that proved most effective in reality. While we were running campaigns on LinkedIn, X, Reddit, and Instagram simultaneously, LinkedIn consistently delivered the most engaged responses — more comments, more interaction, and stronger organic advocacy.
Building on this, the Persona went further and outlined a detailed go-to-market roadmap, which gave us a practical starting point for drafting marketing plans and reports much faster.
3. Q & A on Human AI Personas
Q1: How is Atypica’s proprietary “Human AI Persona” different from responses from ChatGPT?
A1: Traditional large language models are trained on massive amounts of public data and tend to provide “average” or generalized answers. Human AI Personas, by contrast, are built on your own real user interview records — which makes them feel like “digital twins” of your actual consumers, giving responses that mirror your target group’s real thought process.
1/ Data Source
ChatGPT generates answers based on patterns learned from open-source data. Human AI Personas, however, are powered by a much deeper analysis of personalized interview materials.
To illustrate, in November 2024, Stanford’s Small Town research team published a landmark study, Generative Agent Simulations of 1,000 People. By interviewing real participants through the lenses of psychology, behavioral economics, political science, and demographics, they successfully modeled the behavioral patterns of 1,000 Americans.
Inspired by this approach, Atypica evaluates interview completeness across seven key socio-psychological dimensions, ensuring that Personas reflect authentic behavioral preferences and decision-making logic.
2/ Conversation Quality
Human AI Personas maintain greater depth and consistency. Their responses are more detailed, coherent, and closely aligned with how your actual users think and decide. To use an analogy: it’s like the difference between Midjourney’s generic outputs and a LoRA model fine-tuned for a specific brand — the personalization and granularity are simply on another level.
3/ Ease of Use
You don’t need to craft long, complex prompts to “role-play” each scenario. Instead, you can open a conversation with a Persona directly — making the whole process much more convenient.
Q2: How is data security guaranteed?
A2: Privacy is a core principle of Human AI Personas. Each Persona is built entirely from private data supplied by its creator. Only the creator has access — they cannot be searched or reused by anyone else, ensuring that sensitive business information stays secure.
Additionally, Personas are fully anonymized. They simulate behavioral logic and decision-making preferences, but never reveal or store personal identities, removing the risk of privacy leakage.
Human AI Personas are not meant to replace quantitative research, but rather to bridge the gap:
For major business decisions, you’ll still need large samples and statistical validation.
For everyday decisions, they provide rapid validation and inspiration.
For creative brainstorming, they help with quick screening and directional feedback.
In other words, you gain a “dream team” of digital consumers you can consult anytime — giving you more authentic perspectives and greater confidence in your choices.
You can ask them directly:
“What do you think of this copy?”
“Which collaboration products would you actually buy?”
“If the price increased by 10%, would you still purchase it?”
This is no longer hypothetical — it’s what Human AI Personas actually deliver.
👉 Turning consumer insights from “waiting” into “always-on”.
👉 Shifting decisions from “gut feeling” to “evidence-based.”
Activate your proprietary Human AI Personas today:
https://atypica.ai/persona