Introducing AI Interview : 100x Faster, Smarter Consumer Research
The Future of Consumer Research is Here
As many of you know, atypica.AI is an AI Research Agent Simulating Consumers. By using LLM (Large Language Model) and context, we construct 「Generative Agent Personas」to simulate real consumers and conduct in-depth interviews for uncovering insights.
That’s why our users are typically consultants, marketing managers, UX researchers, entrepreneurs, and product managers — anyone who needs fast and reliable consumer feedback.
During our own research, we discovered that most teams face two common pain points when running user interviews.
Bottlenecks in User Interviews
1. Time and cost of human interviews
86% of users told us that when they already have respondents, doing 1-on-1 interviews takes far too long.
A single interview lasts around 45 minutes — which means interviewing 50 people can take almost a full week of work. Most teams simply don’t have the bandwidth.
Outsourcing to a research agency is possible, but often comes with a heavy price tag.
2. Difficulty finding the right respondents
Nearly 95% of users said the bigger challenge comes when they want to test a new product idea, to explore potential features, or to understand consumer opinions about a product category.
However, finding qualified respondents is frustrating and time-consuming.
To solve these problems, we are proud to introduce new feature of atypica.AI: AI-Powered Interview Research —— probably the most powerful AI-powered interview tool you’ve ever seen.
You can conduct professional interviews with real people and AI Personas, generate insights reports automatically with our intelligent interviewer.
It doesn’t only solve the pain points above, but also redefines how interviews can be done. With AI-Powered Interview Research, you can scale your user research 100x faster, at 1/100th the cost, and at 100x the reach.
Conducting an AI-Powered Interview Research
1. Step1: Create Project
Just define your research brief and interview objectives like a traditional interview plan (or even simpler). Atypica will automatically create the interview project for you.
2. Step2: Human Interviews
AI Interviews Human
Here’s where it gets exciting: Atypica automatically generates a unique and secure interview link based on your goals and outline.
If you already have participants, simply share the secure link with them.
Atypica will conduct the interview like an experienced researcher — collecting background infos, asking follow-up questions, and completing the interview flow.
Participants can answer by text or voice, making it convenient and natural.
It doesn’t just stick to the questions you set up. It also responds intelligently to what participants say — affirming their points and asking thoughtful follow-up questions to uncover deeper, more nuanced insights.
In the past, a researcher can only interview one person at a time, maybe 10 per day at most. Scaling further requires more interviewers and constant scheduling. With Atypica, you can interview 100 participants in a single day, without scheduling conflicts.
3. Step3: AI Persona Interviews
AI Interviews AI
But what if you don’t have participants at all? That’s where AI Persona Interviews come in.
Our system has already built over 300,000 AI Personas that can be searched by keywords and be applied in AI Interviews.
We have three tiers of AI Personas:
Tier 1: AI Persona (Social Media) —— Synthesized from public data like social media
Tier 2: AI Persona (Deep Interview) —— High-quality, high-precision personas built by the atypica.AI team through deep interviews and professional cognitive modeling
Tier 3: Human AI Persona (Proprietary) —— Personas generated from real interview transcripts uploaded by users (cannot be used by others)
These Personas replicate real consumer behavioral preferences and decision-making logic. When you can’t find target consumers but still need grounded insights, they can be interviewed as your best backup.
And yes — you can apply both Human Interviews and AI Persona Interviews in the same project. This way, if you don’t have enough real participants, you can expand your sample size with AI Personas.
4. Step4: Smart Analytics
Once interviews are completed, you can review all the interview records.
Even more, Atypica automatically generates a comprehensive report, extracting key insights directly from the conversations.
No need to manually read and summarize responses. You’ll instantly have executive-ready reports that highlight consumer voices and accelerate decision-making process.
Why Atypica’s AI Interview is a Game-Changer？
Through the workflow above, we can see that Atypica breaks through the limitations of traditional research in three key ways.
Compared with traditional interviews, AI-Powered Interview Research of atypica.AI offer four major advantages:
Massively scalable — Run dozens or even hundreds of interviews simultaneously, without scheduling conflicts or agency costs. Enabling users to conduct interviews at 1/100th the cost.
Access to target consumers online — Select our AI Personas as interview subjects when you can’t recruit the right respondents yourself.
More objective questioning —the AI researcher avoids human biases and leading questions, ensuring responses are more authentic and reliable.
Instant insights and reports — Go from raw interviews to actionable findings in minutes, not weeks.
👉 Ready to experience the next generation of user interview and research?
Try AI-Powered Interview Research today and see how consumer insights can be 100x faster, cheaper, and smarter!