How a Marketing Agency Cut SEO Research Time from 3 Weeks to 20 Minutes with AI
How a Marketing Agency Cut SEO Research Time from 3 Weeks to 20 Minutes with AI
User Profile:
Industry: Digital Marketing Agency
Company Size: 15-person team
Role: SEO & Content Strategy Lead
Feature Used: AI Research
The Challenge: Understanding the AI Search Revolution
When Marcus, a digital marketing advisor, noticed clients’ organic traffic declining despite strong keyword rankings, he knew something fundamental had shifted. The culprit? AI-powered search engines like Perplexity and ChatGPT were answering user queries directly—no clicks needed.
His team faced a critical question: How do we optimize content to become “AI-citable” instead of just Google-friendly?
The Pain: Traditional user research would take 3+ weeks and $15,000+ to understand how professionals actually use AI search tools. His agency needed insights fast—before clients’ visibility eroded further.
The Atypica Solution
Using Atypica.AI, Marcus launched AI Research targeting digital marketers, content creators, and knowledge workers. Within 20 minutes, AI Personas simulating these professionals revealed:
Zero-click behavior: 64% of searches now end without website visits
Citation trust: Professionals rigorously verify AI answers by clicking through sources
The new job-to-be-done: Users “hire” AI for instant synthesis, not keyword matching
The comprehensive report uncovered actionable patterns—like how Perplexity users valued numbered citations, while ChatGPT users struggled with source verification.
Impact Achieved
Short-term:
Developed Answer Engine Optimization (AEO) framework in days vs. months
Identified 4 strategic pillars: answer-first content, intent-based structure, E-E-A-T authority, and technical AEO
Long-term:
Repositioned agency services around “citation economy” optimization
Client content now structured for AI comprehension—not just keyword density
Before vs. After
Traditional ResearchWith Atypica.AI3-4 weeks timeline20 minutes$15,000+ budgetCost of coffee8-12 manual interviewsUnlimited AI PersonasStatic insightsReal-time iteration
The Bottom Line: While competitors scrambled to understand the AI search shift, Marcus’s agency delivered strategic frameworks backed by behavioral insights—positioning clients as authoritative sources in the emerging world of AI citations.
Read the full research report: The AI Search Transformation
Ready to uncover insights 100× faster? Try Atypica.AI today.