AI Research: Testing Hashtags with U.S. College Students for Holiday Travel
Profile
Industry: OTA (Short-term rentals)
Company: U.S. short-term rental platform
Team: Social Media Marketing
Feature
Used AI Research (Atypica automatically plans research with smart frameworks, builds personas, conducts interviews, and analyzes patterns to reveal the emotional and cognitive factors behind human choices, and generates expert-level research reports) to test business ideas
Situation
The team planned a TikTok hashtag challenge targeting U.S. college students for the holiday travel season. They needed to decide between two hashtags: #YouCanHomeAnywhere vs. #ATripWithFriendsAnytime to boost awareness and encourage user-generated travel content.
Pain
Traditional focus groups or polls would take months and cost tens of thousands—impossible for a short, seasonal campaign with no extra research budget.
Impact
The research revealed that students see rentals as the hub for group memories, not just a “home.”
The hashtag #ATripWithFriendsAnytime resonated most, inspiring content around road trips, cooking together, and late-night laughs.
The team gained not only the right hashtag but also creator-ready content angles and a clear KPI plan for brand awareness and more user-created content for marketing.
Before vs. After
Before: The team had two hashtag ideas but no quick way to check which one students would actually use. Time was running out before the holiday season, and the campaign risked going live without a clear direction.
After: Student feedback pointed to a clear favorite—#ATripWithFriendsAnytime—because it fit how they really travel with friends. With that choice, the team also gained ready-to-use creative angles and simple ways to track success, making the campaign launch both faster and more confident.
Report highlights ✨
（shared with user consent）
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