AI Research Sparks Gen-Z Capsule Creation in Spain

Oct 02, 2025

Industry: Fashion & Apparel
Company: A digital-first fashion label
Team: Design & GTM team

Feature

Used AI Research (Atypica automatically plans research with smart frameworks, builds personas, conducts interviews, and analyzes patterns to reveal the emotional and cognitive factors behind human choices, and generates expert-level research reports) to create demos

Situation

A new digital-first fashion label in Spain set out to design its first capsule for Gen Z. The ambition was clear—but the challenge was knowing which trends, products, and creative styles would truly excite this fast-moving audience.

Pain

Traditional research was too slow, expensive, and generic, leaving the team at risk of creating products that felt off-trend and overpriced.

Impact

Atypica applied its AI-driven creation framework to compress the cycle:

Cultural scan: Detected emerging Gen Z micro-trends in Spain.
Concept testing: Validated product ideas and aesthetics in TikTok-native formats.
Price validation: Used Van Westendorp analysis to pinpoint the sweet spot.
Demo creation: Generated AI lookbooks and AR try-ons to visualize products before sampling.

In just 5 days, the team moved from uncertainty to a validated capsule demo:

4 micro-trends: retro fútbol streetwear, techno-flamenco, sustainable basics, dupe-adjacent luxe.
3 product concepts: reversible track jacket with crest patches, metallic rosette crop top, recycled denim cargo mini.
Price clarity: €39–69 range validated by Spanish Gen Z.
Creative traction: Once launched, TikTok tests drove 11%+ engagement, 1,800 signups in 72 hours, and a jacket that sold out in 3 days.

Before vs. After

Before: Guesswork-driven design, costly reports, and late testing.
After: AI insights turned cultural signals into a capsule demo that was priced right, trend-aligned, and sold out fast.