AI Research Helps Emerging Skincare Brand Expands to South America
Profile
Industry: Personal Care
Company: An rising natural skincare brand
Team: GTM team
Feature
Used AI Research (Atypica automatically builds personas, conducts interviews, and analyzes patterns to reveal the emotional and cognitive factors behind human choices, and generates expert-level research reports) to get insights
Situation
The brand planned to enter Brazil, Chile, and Argentina with a body lotion safe for sensitive skin, targeting women aged 18–35. TikTok and Instagram were chosen for promotion, with TikTok Shop as the main sales channel.
Pain
As a new entrant to the market, they had limited understanding of the target countries’ consumers and market conditions.They were eager to know acceptable price ranges and winning campaign messages.
Traditional research charged $40k+ budgets and meant 2–3 months of waiting — too slow and costly for a challenger brand. Going in blind risked mispricing (too high in Brazil, too low in Chile) and ineffective ads.
Impact
With AI Research, the team simulated local user profiles and tested pricing sensitivity in 1 day, not months. Findings were sharp and actionable. The brand adjusted its pricing strategy based on insights, and it has been proven effective.
Equally crucial, the study highlighted campaign messages most likely to resonate. The team adopted the Chile-focused angle — “Finally, A Natural Lotion That Actually Works for Sensitive Skin” — and ran it on TikTok. It quickly outperformed expectations: engagement above 9% and UGC that doubled reach beyond paid ads.
Before vs. After
Before: Traditional research meant commissioning focus groups in three countries, costing over $40k and taking 8–10 weeks. By the time reports came back, launch windows were closing.
After: fast, affordable research with clear guidance on pricing and messaging. The team localized strategy per market and launched with confidence — turning a high-risk expansion into an early success story.
Report highlights ✨
（shared with user consent）
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