AI Interview Revolutionizes Consumer Research for a Snack Brand
Faster, smarter, and insight-driven: how 24 hours of AI-powered interview research shaped product strategy
Profile
Industry: FMCG
Company: Emerging healthy snack brand
Team: Marketing, Product R&D
Feature
Used AI-Powered Interview Research (Let AI conduct professional interviews with real people and AI Personas. Generate insights automatically with our intelligent interviewer.) to obtain consumer insights
Situation
The team behind a new line of healthy snacks wanted to go beyond assumptions and hear directly from consumers: What does “healthy” really mean to them?
They were planning to launch grain protein bars, low-calorie chocolate crisps, and roasted nut clusters — but before finalizing product claims and visuals, they needed to uncover the WHY behind people’s choices🤔️.
Pain
Normally, this would mean weeks of coordination — designing a discussion guide, recruiting participants, scheduling 1:1 calls, and transcribing hours of recordings. Time wasn’t on their side.
With only 2 weeks before concept validation, the insights team faced two challenges:
😧 Limited bandwidth — they already had 20 loyal users willing to be interviewed, but didn’t have enough moderators to conduct dozens of interviews in parallel
😧 Recruitment bottleneck — finding more qualified snack buyers or health-conscious young professionals usually took weeks
The team needed something faster, smarter, and scalable — a way to run rich, qualitative interviews without adding more people or days to the timeline.
Impact
They turned to Atypica’s AI Interview.
After uploading their brief and a few key questions, Atypica optimized the questions and generated interactive interview links!
(screenshots below are shared with user consent)
Within 24 hours, the team collected 120+ rich responses from both real consumers and AI Personas representing Gen Z and health-conscious professionals.
The system synthesized the data into clear insights:
Consumers defined “healthy” as natural and low in sugar, not simply low-calorie.
Taste and real ingredients drove trust more than protein content.
Protein bars felt “too processed,” while roasted nut clusters stood out as balanced and authentic.
These findings directly reshaped the brand’s product roadmap — accelerating nut cluster development and refining packaging to emphasize real ingredients over restrictions.
In just one day, the team moved from assumptions to a data-backed product and positioning strategy, ready for launch.
Before vs. After
Before: Two weeks of scheduling chaos, only 10 manual interviews, and insights too narrow to guide creative work.
After: AI Interview removed both 2 key bottlenecks — running 100+ parallel interviews in one day and filling gaps with AI personas that delivered human-like insights. The team gained diverse, authentic feedback and clear direction in record time.
When time, manpower, or respondents are scarce, AI-powered Interview Research steps in — asking, analyzing, and summarizing for you.
Run your next user interview at atypica.ai and see how quickly real insights can move your business forward！